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WHO Heart Health

Awareness Campaign

This aim of this project for the World Health Organization (WHO) was to raise awareness about the growing issue of cardiovascular diseases—now the world’s leading killer. More people die each year from these diseases than any other cause. To raise awareness of the issue I designed a coffee cup that shows this issue can be tackled in a fun and exciting way. The aim was to encourage the drinker to become more active by visiting the website beatyourheart.ie and taking the daily heart challenge issued there. This is how the problem would be tackled as a campaign, using bright vibrant colours and gradients throughout and playing on the connection between fitness and music to encourage a healthy heart lifestyle.