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LIT Music Week

Brand Identity & Application

This unique project involved the brand identity development and design for Limerick Institute of Technology’s (LIT) Music Week—a week long festival of music and fun curated by staff and students. Our response to the brief was ‘Assemble’. This identity features vibrant colours and musical illustrations that showcase the fun and joy to be expected by all attendees while appealing to a wider target audience as the week was open to current and past pupils, second level students, professional bodies and organisations as well as the general public. ‘Assemble’ also hints toward the need for active participation by all involved. This event isn’t just about showing up—but demands everyone gets involved in the workshops, demonstrations and various other events laid down for the week.

Also developed was a strategy for how the event would unfold. From the initial outdoor vinyls and e-vites sent out weeks before the event to the pack received by all attendees and everything inbetween. Everything was considered including wayfinding and of course the programme for the week, all designed to the highest of standards and always appropriate.